Why are some risks viewed as more hazardous than others?

Why does the media amplify some risks, yet play down others?

Professor Ragnar Löfstedt, fresh from advising MPs at Westminster about Risk Management, delivered an entertaining and thought-provoking seminar to Putney girls at our most recent PIE Talk

 Professor Löfstedt, Director of the King’s Centre for Risk Management at King’s College London, is an expert in managing risk in such areas as renewable energy, acid rain, nuclear power, biosafety, and the siting of incinerators, nuclear waste installations and railways.